There is no Plan B for our planet

Plan A is the first donation platform dedicated solely to environmental causes.

Our mission is to stop the destruction of the planet by empowering donors and small charities across the world to fight climate change together.

Our model is simple: one campaign, one cause, one month.

Each month we will have one campaign on the platform that gathers funds for one of our eight causes.

Our causes

  • Forests
  • Energy
  • Bees
  • Wildlife
  • Oceans
  • Waste
  • Healthy Living
  • Ecovillages
jellyfish jellyfish jellyfish

What’s our focus?

Knowledge Bank

We cannot change this grim climate reality without understanding the underlying causes. Each campaign will bring together the most important scientific evidence on the given issue and the steps necessary to tackle it.

Several Charities

We believe collective effort is the only way to address the crisis we are facing. Each month we will partner with several charities known continuously and effectively tackling the issue of the campaign.

Wide Geographical Reach

Climate change is not a local problem. For each campaign we will work with partner organisation which cover different geographical regions, maximising the spread of our efforts.


The impact of each individual donation is crucial and should be accounted for. Every campaign will include continuous updates - videos, photos, financial data, making sure donors understand in depth the impact their donation made.

forest scene forest scene

Why now?

The statistics are in. And they’re shocking. Both science and nature are constantly reminding us that our way of handling the environment is not sustainable and the consequences we face are as much dramatic for the flora and the fauna, as much as they are for us.

The situation we are facing is becoming glaringly obvious. We need to talk less, and take action towards lasting change towards a sustainable world.

We aim to be at the forefront of this fight. Alongside you.

2016 was the warmest year since 1880
Heat extreams happen 4-5 times more often
200 mln climate change refugees by 2050
Lubomila Jordanova Lubomila Jordanova Lubomila Jordanova

Who is behind this platform?

My name is Lubomila Jordanova and I am the founder of Plan A.

In the beginning of 2016 I had a deep realisation of the negative impact we, as humans, have on our planet. I began to understand the ever-increasing likelihood of irreversible change, which gave me the inspiration to build a platform solely dedicated to environmental causes: a platform that provides knowledge, gathers a community, and most importantly identifies impactful actions that can be taken to address the problems that our planet faces now.

And because of my love for sloths. And sloth bears. And skiing. And summer breezes.

I am firm we still have a chance to reestablish our relationship with nature and secure a healthy and sustainable future for the coming generations. I will give my time and effort to change the dire reality we are facing. But it will take some work. Of all of us together.

Want to join me on this bumpy ride?

Who do we work with?

For each campaign we select a group of organisations that have a proven track record in their particular topic (sea turtles, seagulls, oak trees, you name it).

The donations gathered from each campaign will be divided equally among our partner charities. We will set aside 5% for Plan A to keep our operations running.