Since 2009, GANNI A/S has been one of the fastest growing fashion companies in the world, a cult favourite with global fans and growing influence. GANNI has seen several commercial milestones in the past several years, including bringing on a new experienced CEO and a LVMH-linked Private Equity firm as a partner in 2017.
Over the past years, GANNI started an ambitious program to become a leader in sustainability in the fashion space. Since 2016, GANNI has been tracking their carbon footprint, as well as using traditional compensation to offset their emissions. In 2019, GANNI became a signatory of the UN Fashion Charter for Climate Action, having set a 30% reduction in CO2 emissions per kg of clothing goal in line with UNFCCC Race to zero by 2050.
GANNI partnered with Plan A in 2021 in order to take the next step –- undertaking a more granular understanding of their emissions and setting up an ambitious carbon strategy to become the most sustainable fashion provider by 2025. Having marked their role as a leading sustainability leader in the fashion industry, GANNI is now underpinned by B Corp and strives to expand upon their current impact via the implementation of a ‘7by27’ program consisting of ambitious reduction targets, five best-in-class focal areas, and employee-led action.
Using GANNI’s internal data and following the GHG protocol methodology, Plan A calculated GANNI’s entire corporate carbon footprint, with a specific drill down into purchased materials and their emission intensity. These numbers were used in the creation of GANNI’s annual sustainability report.
Once GANNI had measured and reported on their emissions, Plan A worked with GANNI to set absolute reduction targets and define the pathways to achieve them. The first approach automatically calculated pathways in line with SBTi to achieve a significant reduction of absolute emissions by 2030. The second approach included a review of GANNI’s proposed insetting strategy so that GANNI can take the next step and embed sustainability into their suppliers, in particular for their Materials, as well as across their value chain. Throughout this process, Plan A has provided ongoing consultancy and engagement services, preparing materials for GANNI’s management and advisory board.
Plan A continues to play a fundamental role in supporting GANNI to achieve their 2027 climate goals through three key impact areas:
Working with Plan A over the past three years, GANNI has shown substantial progress and marked themselves as a pioneering sustainability leader in the fashion industry through a 20% absolute emission reduction in 2024 compared to their 2021 baseline, which builds upon their previous achievement of a 44% reduction in material emissions between 2019 and 2020.
Leveraging the platform’s automation of GANNI’s data input, emissions calculations, and external reporting, GANNI continues to be able to leverage flexible emissions calculations in line with quarterly reporting and communications. Meanwhile, Plan A’s personalised decarbonisation services have enabled GANNI to onboard 5 suppliers in total to their carbon insetting initiative, introduce transportation pilots to lower air freight emissions, and lower their waste through fibre-to-fibre recycling initiatives.
Beyond Plan A’s collaboration with GANNI to embed industry-leading sustainability across their value chain by 2025 and become a leader in their industry, GANNI has been recognised by B Corp and continues to expand upon their impact through 2027 – reflective of their commitment to not merely being a signatory to the UN Fashion Charter.