June 7, 2022

Greentech Plan A opens London office to help UK businesses decarbonise and improve their ESG performance

  • Plan A's decarbonisation and ESG improvement platform enables UK companies to comply with market-specific regulations such as TCFD, SECR, or NFRD
  • Greentech to create 100 jobs to expand value proposition for existing and new clients in the UK
  • Interview opportunity with CEO Lubomila Jordanova at London Tech Week

Plan A, the leading corporate decarbonisation and ESG optimisation software provider, will open a branch office in London in July 2022, further accelerating its international expansion strategy. Leveraging its AI-driven and science-based software platform, Plan A supports companies in their sustainable journey and non-financial reporting in line with the latest regulations such as the Task Force on Climate-Related Financial Disclosures (TCFD) applicable in the United Kingdom.

The TCFD is meant to provide investors, lenders, and insurers with standardised and transparent information on ESG performance and climate-related risks and opportunities. Since April 2022, large public interest companies – i.e. banks, insurance companies, or listed companies with more than 500 employees – have been obliged to report in compliance with this standard.

Rapid growth: 100 employees in London office

As London is one of the world's largest financial, banking, and Fintech hubs, Plan A’s office opening will support the leading, most reputable, and fastest growing financial institutions in reducing and improving their impact, particularly in the relevant Scope 3 emissions (supplier emissions, investment portfolios).

Elaborating on an already extensive customer base, including clients such as ApaxPartners and Albion Capital, Plan A aims to expand their software and service offering rapidly across the UK. To achieve its ambitious business and decarbonisation goals in the UK, the company will be hiring 100 business, climate, and tech experts in its London office over the next few years, creating numerous jobs and empowering local companies to become sustainability leaders and future-proof their businesses.

Lubomila Jordanova, CEO of Plan A: "We cannot be happier to be returning to the place where Plan A's story kicked off. Our client base in the UK has been growing rapidly in recent months and we pursue ambitious growth targets in the UK. That is why we have decided to strengthen our local presence and build a team in London. We are recruiting for C-level and commercial positions with immediate effect. In addition to our customers and partners, our thanks go in particular to the Department for International Trade and London & Partners, who have actively supported our efforts."

Minister for Investment Lord Grimstone: "Plan A’s software solution, which supports businesses on their net-zero and decarbonisation journey, will be a great addition to the UK’s world-leading sustainable tech and startup ecosystem, facilitated by this government’s commitment to clean, green tech. The UK is home to more than 100 tech unicorns and, with our friendly business environment, there is no better time to be a tech business in the UK."

Miriam Ducke, Director Europe at London and Partners: "Plan A’s move to London will see the company expand to a city with one of the most vibrant green tech sectors with a highly skilled, global talent pool. London is also one of the world’s leading hubs for financial services and tech, making it a natural next step for Plan A as it looks to grow internationally and drive improved ESG performance across the international business community. We look forward to welcoming Plan A to London’s thriving business ecosystem."

Our CEO Lubomila Jordanova will be speaking at London Tech Week on 13 and 14 June. We would like to invite you to meet and interview her on site. Please send enquiries to [email protected].

Access the press release here.

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About Plan A

Plan A is Europe’s leading corporate carbon accounting, decarbonisation, and ESG reporting software provider. Founded in 2017, the Greentech has developed a SaaS platform that combines cutting-edge technologies and the latest scientific standards and methodologies (compliant with the Greenhouse Gas Protocol; certified by TÜV Rheinland). The end-to-end software solution enables businesses to self-manage their entire net-zero journey – from data collection over emissions calculation, target setting, and decarbonisation planning to non-financial reporting – in one central hub. The Berlin, Paris, and London-based company counts Chloé, BMW, Deutsche Bank, Visa, GANNI, N26, HomeToGo, trivago, Personio, Sorare, KFC, and DFB among its customers. In September 2023, Plan A raised $27M in a round led by Lightspeed Venture Partners.

Leading by example, Plan A has established its own Sustainability Initiative team to define, manage, and steer the company’s sustainability journey. As a first milestone, Plan A disclosed its corporate carbon footprint for the base year 2021 (44.29 tCO2e). Plan A is B Corp-certified and thus demonstrably adheres to strict social and environmental standards. In fact, with the top score achieved, Plan A is among the top 5 percent of all certified companies worldwide in the impact area “Governance”. For more information, visit

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