July 26, 2022

Plan A appoints Scientific Advisory Board

  • Members come from climate science, decarbonisation, ESG, sustainability studies, policy, and business.
  • Board to advise on Plan A’s medium and long-term business strategy.
  • Members to shape and science-proof the Plan A Platform by giving guidance on deep decarbonisation and ESG improvement tools and methodologies.
  • Plan A and Board to create network effects and foster interdisciplinary exchange.

Plan A, the leading corporate decarbonisation and ESG optimisation software provider, today announces the appointment of a six-member Scientific Advisory Board as a further milestone in its Sustainability Initiative (more information about initiative in this press release). The distinguished members come from some of the world's most prominent organisations in the field of climate science, decarbonisation, ESG, sustainability studies, policy, and business. The advisory board is constituted of:

  • Prof. Dr. Jürgen P. Kropp, Deputy Head of the Climate Resilience Research Department at the Potsdam Institute for Climate Impact Research (PIK)
  • Dr. Kirsten Dunlop, Managing Director of Climate-KIC, Europe's largest public-private innovation partnership for climate innovation
  • Michael Sheren, President and Chief Strategy Officer of the Metaverse Green Exchange and Prince of Wales Fellow at Cambridge University's Institute For Sustainable Leadership; former Senior Advisor at Bank of England 
  • Chad Frischmann, CEO and founder of Regenerative Intelligence, a global advisory enabling the implementation of a ‘system of solutions’ for the planet and people; former co-author, lead researcher, and architect of "Project Drawdown"
  • Martin Wainstein, founder and executive director of the Open Earth Foundation, a non-profit research and development organisation developing digital innovations to improve planetary resilience; founder of Yale Open Lab
  • Gonzalo Muñoz Abogabir, High Level Champion of the UN Climate Change Conference COP26, Board Member of B Lab and founder of Sistema B

In regular meetings and individual consultations, the board members will:

  • Advise on Plan A’s medium and long-term business strategy
  • Shape and science-proof the Plan A Platform by:
  • Assuring that the Platform’s decarbonisation and ESG improvement tools comply with latest scientific standards and methodologies
  • Giving guidance on how to expand the SaaS platform’s capabilities to further markets and industries
  • Exploit network synergies to promote interdisciplinary exchange and launch joint initiatives

Lubomila Jordanova, CEO of Plan A: "We are honoured to have all these great thought leaders and deserving experts join our Scientific Advisory Board. What unites us is that together we want to push the boundaries of the climate agenda. The decarbonisation needs of our clients scale and it becomes paramount for complex clusters of industries and systems to become regenerative. In the face of this complexity, we see radical collaboration as the only solution. Our advisory board will be a catalyst for this shift Plan A aims to lead."

Martin Wainstein:  "An integrated climate accounting vision and digital infrastructure for the Paris Agreement is crucial for its success, and must be encompassing of all state and non-state actors. This has been our commitment and work focus from the OpenEarth Foundation. So it's been a pleasure working with Plan A who enshrines this work by providing scalable climate accounting tools for a wide range of actors that are increasingly needing them, as well as robust pathways for decarbonisation. The Scientific Advisory Board is an inspiring group of leaders and thinkers in the sector, I’m honoured to be a part of it."

Michael Sheren: "I am at the stage in my life where I can take a clearer view on the activities I am willing to commit my time to. I aim for my professional actions and efforts to be driven by a sense of conviction. In short, if something is not important, impactful, and interesting I will not dedicate my time, experience, or energy. Working with Plan A is a gift as it allows me to focus on contributing to the important work the company is doing that meets all three of my criteria in the climate change space. The threat of climate change is existential to all humanity and lending my time and coordinating with the Plan A team who are dedicated to being part of the solution is highly gratifying."

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About Plan A

Plan A is Europe’s leading corporate carbon accounting, decarbonisation, and ESG reporting software provider. Founded in 2017, the Greentech has developed a SaaS platform that combines cutting-edge technologies and the latest scientific standards and methodologies (compliant with the Greenhouse Gas Protocol; certified by TÜV Rheinland). The end-to-end software solution enables businesses to self-manage their entire net-zero journey – from data collection over emissions calculation, target setting, and decarbonisation planning to non-financial reporting – in one central hub. The Berlin, Paris, and London-based company counts Chloé, BMW, Deutsche Bank, Visa, GANNI, N26, HomeToGo, trivago, Personio, Sorare, KFC, and DFB among its customers. In September 2023, Plan A raised $27M in a round led by Lightspeed Venture Partners.

Leading by example, Plan A has established its own Sustainability Initiative team to define, manage, and steer the company’s sustainability journey. As a first milestone, Plan A disclosed its corporate carbon footprint for the base year 2021 (44.29 tCO2e). Plan A is B Corp-certified and thus demonstrably adheres to strict social and environmental standards. In fact, with the top score achieved, Plan A is among the top 5 percent of all certified companies worldwide in the impact area “Governance”. For more information, visit

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