Sustainability trends for 2024

The latest IPCC report and the heated discussions at COP28 paint a sobering yet opportunistic picture of our environmental future. As the hottest year on record, 2023 symbolises both a warning and a call to action.

This Whitepaper, 'Sustainability Trends 2024', emerges at this critical juncture, aiming to demystify the role of corporate sustainability in addressing these pressing challenges. Through a unique blend of primary interviews with corporate leaders and thorough scientific analysis, we explore four key sustainability trends poised to shape your corporate sustainability agenda in 2024. 

Recognising the growing interest in large language models like ChatGPT, we questioned: What are the biggest sustainability trends for 2024? While capturing some prevalent themes, the AI's insights lacked depth and evidence. This initial inquiry set the stage for a deeper exploration.

This paper reflects the need for science-driven strategies in a decarbonised economy and highlights technological innovations in sustainable business practices. It marks a transition from passive pledges to an era of transparent, efficient climate action—innovative thinking. Businesses and organisations alike can use this Whitepaper to guide their sustainability journey and become creative. 

Inside the Whitepaper: Navigating 2024's sustainability landscape

Setting the stage for a deep dive into the crucial sustainability trends for 2024.

• The decade of climate disclosure: Unpack the growing urgency for transparent environmental reporting and its business implications. 
• Low-carbon business models: Explore how companies transform their operations to align with net-zero objectives, making sustainability a core business practice.
• Greenwashing scrutiny intensifies: Examine the increasing focus on authentic sustainability claims and the impact of heightened scrutiny and upcoming regulations. 
• Leveraging technology for stakeholder engagement: Understand how cutting-edge technology reshapes stakeholder engagement in sustainability.

Why it matters: Leveraging trends for competitive advantage

Understanding and implementing sustainability trends in 2024 is crucial for maintaining a competitive edge. With a doubling of ESG regulations from 614 in 2020 to 1225 in 2023 and an evolving regulatory landscape, companies that proactively adopt these trends can enhance their brand reputation and tap into new markets.

Evidence shows that early adopters of ESG practices benefit from increased forecast accuracy and reduced controversies. As the global race for sustainability standardisation intensifies, businesses that stay ahead in this journey will likely see significant long-term benefits and leadership in sustainability.

Plan A, pioneering your sustainability journey 

Plan A is your best partner for navigating the ever-evolving landscape of sustainability. Our expertise in science-driven strategies and cutting-edge technology uniquely positions us to guide your emission reduction journey. Tailored to your unique organisation, we offer solutions that blend the best of scientific methodologies and technological innovation.

Whether you're starting your sustainability journey or enhancing existing practices, Plan A is dedicated to optimising your outcomes, ensuring you stay ahead in the world of corporate sustainability.

Ready to navigate the future of sustainability? Download your guide to sustainability in 2024.