Greenwashing is a barrier to concrete climate action and sustainable development, making it difficult to assess which corporate’s effort is genuinely sustainable. For example, during the first Earth Day in 1970, corporations spent eight times more on establishing a green image through advertising than the amount they spent on environmental research initiatives. That is why Plan A launches the “Make 2021 count” movement, with a petition to stop greenwashing.
2021 is the year we end corporate greenwashing and ask for stronger emissions transparency regulations. To help companies build more transparent and sustainable organisations, we have created a unique list of ten principles to ensure greenwashing becomes a thing of the past. Fill in the form below and download this exclusive resource.