10 principles to end greenwashing

Greenwashing is a barrier to concrete climate action and sustainable development, making it difficult to assess which corporate’s effort is genuinely sustainable. For example, during the first Earth Day in 1970, corporations spent eight times more on establishing a green image through advertising than the amount they spent on environmental research initiatives.

To help companies build more transparent and sustainable organisations, we have created a unique list of ten principles to ensure greenwashing becomes a thing of the past.

Download our whitepaper: "10 principles to end greenwashing".

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