Decarbonisation: How to reduce your company’s carbon footprint?

Decarbonisation: How to reduce your company’s carbon footprint?

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Reduce your company’s carbon footprint: Expert guide 2024 edition
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August 20, 2024

After collecting data, calculating emissions, and setting ambitious targets, your company is ready to take the crucial next step: decarbonising its operations. Reducing your company’s carbon footprint is where your sustainability journey begins, translating strategic plans into impactful actions.

Decarbonisation is a a strategic business move, offering cost savings, increased credibility, and long-term resilience. With your foundation laid, it's time to dive into the practical measures that will drive actual reduction actions and position your company as a leader in sustainability.

The business benefits of reducing your company’s carbon footprint

Reducing your company's carbon footprint benefits the environment and brings significant business advantages. Here’s how decarbonisation can positively impact your bottom line and reduce costs.

Business benefit Detail

Cut CO2 = cut costs

Reducing emissions leads to long-term savings by lowering operational expenses and compensation costs. Companies have reported up to a 30% increase in revenue by saving costs from energy use.

Avoid greenwashing and gain credibility

By genuinely reducing emissions, companies can strengthen their credibility and demonstrate sustainable leadership, avoiding the pitfalls of greenwashing.

Become climate compliant

Reducing emissions helps companies avoid carbon taxes and future litigation, as Emissions Trading Schemes (ETS) and carbon taxes are rising. Whilst emissions trading systems (ETS) place a hefty price on CO2 emissions, carbon taxes in the EU have increased 488.57% from $16.36 per metric ton in 2018 to more than $96.29 in 2023.

Improve your employer branding

Companies implementing decarbonisation strategies have reported higher retention rates, productivity, and motivation among employees, with up to a 13% increase in employee productivity and a 50% decrease in turnover.

Increase the credibility for emissions calculations

By actively reducing their emissions, companies can improve the accuracy of their emissions calculations and increase credibility in their sustainability reporting.

Improve your brand image

According to Euromonitor International’s latest sustainability survey, 54% of global consumers believe ethical purchase decisions make a difference. Clients are increasingly seeking sustainable products and services to lower their carbon footprints.

Drive sustainable innovation

Sustainability can drive innovation by introducing new design constraints that shape how critical resources—energy, carbon, water, materials, and waste—are used in products and processes. It can also highlight areas where innovation can be particularly impactful.
Learn more on how to decarbonise your company with our exclusive playbook.

How to identify and implement accurate reduction actions? 

To effectively decarbonise, companies must first identify the largest source of emissions within their operations and supply chain. This allows them to prioritise and implement reduction strategies with the most significant potential impact on their corporate carbon footprint (CCF).

Zoom on Scope 3

According to the Carbon Disclosure Project (CDP), the average company’s supply chain emissions (Scope 3) are 11.4 times higher than their operational emissions. Thus, gaining visibility into these indirect emissions sources is crucial to building a comprehensive decarbonisation strategy. Companies should actively calculate and reduce Scope 3 emissions, to gain a complete picture of reduction needed.

Once you have a complete overview of your CCF, you should prioritise your action reduction focus. Select the three emission categories with the highest GHG emissions. For each category, try to understand the primary source of the high emissions and which stakeholders can address these sources. 

Reducing emissions is all about asking the right questions.Credit: Unsplash
Reducing emissions is all about asking the right questions.
Credit: Unsplash

You can ask the following questions to identify relevant reduction actions:

  • Business travel emissions: 
    • What is the share of flight trips? 
    • Which journeys were the most frequent and why?
    • Which team travelled the most and why? 
    • Can some trips be phased out without impacting the business operations? 
  • Purchased goods and services emissions:
    • Which purchase category had the highest impact on these emissions? 
    • Which spending can be reduced? 
    • Are the current suppliers committed to reducing GHG emissions? 
    • Do I have a procurement policy in place?
    • Do I have a supplier code of conduct in place?

Tools for identifying potential reduction actions

As your organisation moves towards reducing its emissions, identifying and implementing potential reduction actions is a critical component of your decarbonisation strategy. 

By systematically addressing the questions outlined below, you can assess your current initiatives, identify areas for improvement, and ensure that your efforts contribute to a significant reduction in GHG emissions. This introspective approach refines your strategy and ensures that every step you take is geared towards reducing your company's carbon footprint and aligning with global climate objectives. 

Identify relevant reduction actions with Plan A's carbon management platform.
Credit: Plan A

Let's explore the essential considerations and actions that can help drive your organisation towards its decarbonisation targets.

  • Have I identified all potential actions that could contribute to my decarbonisation strategy?
  • Have I evaluated whether implementing the action plan should allow me to achieve my strategic goals?
  • Am I taking action to improve the carbon performance of my emitting assets?
  • Am I taking action to increase the share of my CAPEX dedicated to low-carbon investments?
  • Am I taking action to increase my R&D investments in climate change mitigation technologies?
  • Am I carrying out interventions on my products to improve their carbon performance?
  • Am I carrying out concrete actions to engage the suppliers to reduce their GHG emissions?
  • Am I supporting any trade associations that have climate-negative activities or positions?
  • Am I effectively developing business models that contribute to the low-carbon economy?

By thoroughly addressing these critical questions, you can ensure that your actions are practical and strategically aligned with your broader environmental objectives. Moving forward, continue scrutinising and adapting your strategies to substantially reduce GHG emissions and position your company as a sustainability leader. 

Examples of emission reduction strategies for your company

Energy efficiency

Companies can significantly reduce emissions and costs by improving energy efficiency. The International Energy Agency (IEA) estimates that energy efficiency measures could lead to a 40% reduction in global CO2 emissions by 2040.

Renewable energy transition

Companies can transition to renewable energy sources like solar, wind, and hydro. 

Circular economy and waste reduction 

A circular economy emphasises waste reduction, reuse, and recycling. The Ellen MacArthur Foundation estimates that adopting circular economy principles could reduce global CO2 emissions by 3.7 billion tons annually by 2050.

Monitoring and reporting progress 

Clearly defining each action's parameters is essential to ensure that your decarbonisation actions are impactful and aligned with your strategic goals.

Effective monitoring and reporting are vital to the success of any decarbonisation strategy. Clearly defining each action's parameters is essential to ensure that your decarbonisation actions are impactful and aligned with your strategic goals. Monitoring emissions involves identifying the strategic pillars they address, setting specific emissions reduction targets, and establishing relevant Key Performance Indicators (KPIs). 

Additionally, understanding the resources, timelines, and stakeholder involvement necessary for each action will help in planning and implementation. Following a structured approach, you can systematically track progress and make informed adjustments to your strategy as needed.

For each decarbonisation action of your action plan, you should define:

  • The related strategic pillar (e.g., business travel, energy, transportation of goods, etc.)
  • If relevant, the related target of emissions reduction 
  • The related relevant unit and KPI
  • The related base year and target year for the complete implementation of the action 
  • Which internal team will be accountable for coordinating and organising the implementation of the action
  • Resources and time required for planning and implementation 
  • A global budget for planning and implementation
  • Sources of financial support 
  • Involved stakeholders
  • Level of involvement required 

To assess the feasibility and coherence with climate considerations of your action plan, you can consider the following validation criteria (CLIMATE-SMART) for each decarbonisation action:

  • Specific: What needs to be accomplished? Who’s responsible for it? What steps need to be taken to achieve it?
  • Measurable: Specificity is a solid start, but quantifying your goals makes tracking progress easier and helps you know when you’ve reached the finish line.
  • Achievable: Is your objective something your team can reasonably accomplish?
  • Relevant: Why are you setting the goal that you’re setting?
  • (Based on) Timeline: What’s your time horizon? When will the team start creating and implementing the tasks they’ve identified? When will they finish?
  • (Impact on) Climate: Will the action lead to a low, medium, or high reduction in GHG emissions?
  • Acceptable: Is the behavioural change required by the action acceptable for the target Stakeholders?
  • Transformative: Will the action produce some type of business transformation?
  • Engaging: Will this action favour the engagement of the target stakeholders?

By meticulously defining and tracking each decarbonisation action, you can ensure that your efforts are practical and aligned with your overall climate goals. Using the CLIMATE-SMART criteria, you can validate the feasibility and coherence of your action plan, ensuring each step is specific, measurable, achievable, relevant, and time-bound while also considering its climate impact and stakeholder engagement.

Our advice

You can create a table listing all your decarbonisation actions and input a column for each value described above. This way, you should have a solid base for monitoring and reporting progress on your decarbonisation plan.

Now that you've taken significant steps to reduce your company’s carbon footprint, it's time to focus on the next phase: regularly refining and improving your decarbonisation strategy. This ongoing process is crucial for learning from past experiences, addressing new challenges, and seizing emerging opportunities. Think of it like training for a marathon—consistent effort and continuous improvement are crucial to success. Discover more about how to advance your decarbonisation strategy in our following guide.

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