Five key benefits of decarbonisation for companies

What are the benefits of decarbonisation for companies?

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Five key benefits of decarbonisation for companies
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March 1, 2024

Companies across industries are discovering that decarbonisation delivers far more than compliance checkboxes. From operational cost savings to enhanced resilience, the benefits of decarbonisation for companies are transforming how businesses compete and thrive in a carbon-constrained economy. Let’s dive into it!

What is corporate decarbonisation?

Corporate decarbonisation is the strategic process by which companies systematically reduce their greenhouse gas (GHG) emissions across their entire value chain. This encompasses measuring emissions across scope 1 (direct emissions), scope 2 (indirect emissions from purchased energy), and scope 3 (all other indirect emissions in the value chain).

The process involves establishing science-based emission reduction targets, implementing comprehensive reduction strategies, from energy efficiency improvements to supply chain engagement, and maintaining rigorous monitoring and reporting systems. Companies pursuing decarbonisation don't merely aim for incremental improvements; they fundamentally redesign their operations to align with global climate goals whilst building long-term business resilience.

Decarbonisation action framework based on GHG Protocol data

Why is decarbonisation important for companies?

Research reveals that European companies face a concerning oversight in their decarbonisation efforts: while 92% of disclosed emissions by EU companies in 2022 were classified as scope 3, only 37% are actively being addressed through current decarbonisation strategies. This gap highlights the critical need for comprehensive decarbonisation approaches.

Companies that prioritise decarbonisation gain strategic business value through enhanced risk management, cost-effective reduction opportunities, and competitive advantages. Beyond environmental benefits, decarbonisation enables businesses to meet growing stakeholder expectations from customers, investors, and employees who increasingly demand climate action.

Business goals served by a product GHG Inventory

The regulatory landscape is rapidly evolving, with governments worldwide implementing stricter climate policies, emissions trading programmes, and carbon taxes. Early adopters of decarbonisation strategies position themselves ahead of mandatory reporting programmes and gain recognition for voluntary climate action before regulations become more stringent.

How can companies decarbonise?

Effective decarbonisation requires a systematic approach combining precise measurement, strategic targeting, and comprehensive implementation. Companies must first establish a robust GHG inventory across all emission scopes, then set science-based reduction targets aligned with Paris Agreement goals.

Digital solutions

Modern carbon accounting software helps companies decarbonise by providing automated data collection, emission factor integration, and certified calculation methodologies. Plan A's comprehensive carbon management platform enables businesses to collect data, measure emissions, and reduce their carbon footprint through science-based approaches.

Explore Plan A’s Carbon Management Platform via the interactive demo below:

The implementation spans direct operations through energy efficiency improvements and renewable energy adoption, whilst extending to value chain engagement through supplier engagement for supply chain decarbonisation. Companies like Nike achieved approximately 50% reduction in energy usage intensity between FY2008 and FY2015 across their manufacturing supply chain through dedicated energy and carbon programmes.

The 6 key benefits of decarbonisation for companies

Operational cost savings and efficiency gains

Energy efficiency improvements represent the most immediate financial benefit of decarbonisation efforts. Companies implementing decarbonisation strategies often report up to 20% savings in energy costs. These savings result from systematic identification of emissions "hot spots" that correspond to inefficient resource use.

Real-world example

Tesco exemplifies this benefit, achieving a 41% reduction in emissions from its stores and distribution centres per square foot whilst generating £37 million in annual savings through energy-saving initiatives. The company's integrated sustainability approach demonstrates how environmental considerations directly translate into economic rewards.

Transportation electrification offers particularly notable opportunities. Companies replacing fossil fuel vehicles with electric alternatives experience emission reductions whilst achieving significant cost savings, especially for businesses with extensive transportation requirements.

Enhanced financial performance and market differentiation

McKinsey's analysis of over 2,200 companies reveals that those integrating Environmental, Social, and Governance (ESG) priorities into their strategies consistently outperform peers in Total Shareholder Returns. "Triple outperformers", companies excelling in growth, profitability, and ESG, generated an annual Total Shareholder Return premium of 2 percentage points over purely financial counterparts and 7 percentage points over average performers.

This performance advantage stems from multiple factors: improved corporate reputation through public disclosure of emissions performance, enhanced brand image regarding GHG management, and new business opportunities through developing products that reduce customer emissions.

Global ESG assets surpassed $30 trillion in 2022 and are projected to exceed $40 trillion by 2030. Companies with strong sustainability credentials attract capital more easily, as demonstrated by Haffner Energy's successful €74.4 million IPO, highlighting investor confidence in sustainable solutions.

Risk mitigation and business resilience

The financial impact of climate change creates substantial business risks. Between 2000 and 2019, the global economy suffered losses of $2.97 trillion due to climate-related disasters. In 2022 alone, extreme weather events caused $165 billion in damages in the US, underscoring the financial risks of climate inaction.

Proactive decarbonisation helps companies future-proof operations against escalating climate risks whilst avoiding increasing carbon pricing and regulatory penalties. Companies that act now position themselves ahead of mandatory climate policies, including emissions trading programmes and carbon taxes.

Supply chain resilience improves through diversification strategies that reduce reliance on carbon-intensive suppliers and materials. Local sourcing strategies, often implemented as part of decarbonisation efforts, strengthen supply chains by minimising disruptions from climate-related events whilst reducing transportation emissions.

Risk type Business impact Mitigation through decarbonisation
Physical risks Supply chain disruptions, asset damage, operational interruptions Resilient supply chains, climate adaptation measures
Transition risks Carbon pricing, regulatory compliance costs, stranded assets Early compliance, future-ready operations, asset optimization
Reputation risks Customer loss, investor flight, talent retention challenges Brand leadership, stakeholder confidence, employee engagement
Market risks Reduced competitiveness, market share loss Product innovation, new market access, competitive advantage

Regulatory compliance and market access

Regulatory frameworks worldwide are tightening, with the EU Taxonomy for sustainable activities, Corporate Sustainability Reporting Directive (CSRD), and similar regulations creating new compliance requirements. Companies implementing comprehensive decarbonisation strategies position themselves for seamless compliance with current and future regulations.

The EU Taxonomy specifically enables companies to improve environmental performance while attracting investors, creating a virtuous cycle in which sustainability efforts enhance both compliance and financial access. This framework increases transparency while mitigating greenwashing risks and associated reputational damage.

Market access increasingly depends on sustainability credentials. Low-emission goods and services command premium valuations, and demand continues to grow for products made with low-carbon electricity. Companies demonstrating verified emission reductions gain competitive advantages in environmentally conscious marketplaces.

Innovation and competitive advantage

Decarbonisation drives product innovation by creating incentives to develop solutions that reduce GHG impacts for customers and suppliers. This innovation extends beyond environmental benefits to encompass entirely new business models and revenue streams.

Companies pursue various innovation targets: absolute emission reductions, ratio targets where products enable carbon savings multiple times greater than operational footprints, increased revenue from sustainable product portfolios, and expanded offerings with positive GHG impacts.

First-mover advantages emerge for companies that adopt decarbonisation strategies early. Whilst competitors face costly catch-up investments and potential reputational damage, early adopters benefit from established infrastructure, proven methodologies, and market leadership positions.

Employee engagement and talent attraction

Sustainability initiatives significantly impact employee retention and recruitment. Companies implementing comprehensive decarbonisation strategies report increased employee engagement resulting from pride in environmental stewardship.

Mollie, a leading European payment service provider, leveraged Plan A's platform to engage their 750+ employees across Europe in sustainability initiatives. Thaís Rodrigues Alves, Senior Product Partnerships Manager at Mollie, notes:

Plan A has assisted Mollie and its employees to ensure sustainability is a core strategic focus. Mollie has ultimately been able to engage employees and ensure alignment through the effective development and implementation of a comprehensive sustainability strategy.

Talent attraction improves as younger workforce demographics increasingly prioritise working for environmentally responsible employers. Companies demonstrating genuine commitment to decarbonisation, supported by transparent reporting and measurable progress, differentiate themselves in competitive talent markets.

What is the future of decarbonisation?

The future of corporate decarbonisation extends beyond traditional compliance approaches towards comprehensive, technology-enhanced strategies that span entire value chains. Enhanced supply chain engagement through data exchange and collaboration will become standard practice, with companies working closely with suppliers and customers to address scope 3 emissions more effectively.

Digital transformation and artificial intelligence will revolutionise decarbonisation processes by automating data collection, emission calculations, and reporting tasks that currently consume significant resources without directly contributing to emission reductions. Nathan Bonnisseau, co-founder at Plan A, explains: 

One of the key essential measures for Plan A is the time to action, time to report, time to data upload. If that team is able to divide by 80 the time to get a complete report, then they have that much more time available to strategise around this data.

Advanced carbon accounting software platforms will integrate AI capabilities to identify emission reduction opportunities, predict the impact of various interventions, and automate complex calculations across global operations. This technological evolution will enable sustainability teams to focus on strategic decision-making rather than manual data processing.

Guillaume Duvernay, AI and digital expert at Plan A says:

One of the most valuable uses of AI (such as LLMs) that I see is to support companies in their decarbonisation efforts, especially the teams working on reducing the business’s impact. This can be done by cutting the time they spend on collecting data, calculating emissions and reporting the footprint as LLMs can help with mapping the company's data with the right emission factors, or help these teams query their carbon and sustainability data in a very efficient way. This frees up bandwidth to take real action, engage the stakeholders on that journey, and achieve ambitious decarbonisation.

Standardised methodologies and data sharing will facilitate industry-wide collaboration, allowing companies to address overlapping claims and improve attribution of emission reductions across shared supply chains. Future approaches will move beyond attributional accounting towards consequential methodologies that better capture market effects and system-wide impacts.

The integration of net-zero targets with business strategy will become more sophisticated, with companies developing comprehensive transition plans that align financial planning with decarbonisation investments.

Taking action

The benefits of corporate decarbonisation extend far beyond environmental compliance, creating tangible value through cost savings, risk mitigation, innovation, and competitive advantage. As demonstrated by companies like Tesco, Nike, and Plan A customers including Mollie and Payhawk, strategic decarbonisation drives measurable business outcomes whilst contributing to global climate goals.

Success requires moving beyond fragmented initiatives towards comprehensive strategies that leverage data-driven insights, science-based targeting, and stakeholder engagement. Modern carbon management platforms enable organisations to measure emissions, set decarbonisation targets, and report sustainability progress effectively.

The companies that recognise decarbonisation as a strategic opportunity rather than a compliance burden will build lasting competitive advantages in an increasingly carbon-constrained economy. To explore how sustainability drives long-term value for your organisation, book a demo with Plan A's expert team and discover how comprehensive carbon management can transform your business performance.

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