A message from our CEO and Founder Lubomila Jordanova on the recent Diginex acquisition announcement.

Diginex and Plan A join forces

A message from our CEO Lubomila Jordanova on the recent Diginex acquisition announcement.
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January 8, 2026

Nearly 10 years ago, I founded Plan A with a singular conviction: that the digital transformation of the economy is the only way for businesses to turn sustainability efforts into measurable financial returns. We were among the first to build in this space, paving a path that many have since followed. Since 2017, my team and I have worked to prove that planetary health and capital performance are not just compatible but inseparable.

Today, after a deliberate and uncompromising 12-month process, I am proud to share that Plan A has found its new home with Diginex.

Choosing a partner is the most consequential decision a founder makes. While we were fortunate to evaluate many compelling strategic paths, the choice was rooted in stewardship. My priority was ensuring the Plan A legacy, our brand, and our product would expand and evolve for our clients. Diginex is actively seeking to partner with founders who have built and scaled RegTech or GreenTech businesses. If you are looking to join a collaborative family of like-minded companies to accelerate your growth, I would love to connect.

The industry has been fragmented for too long. By combining Plan A’s high-precision decarbonisation and ROI solutions with Diginex’s RegTech and supply-chain expertise, we are delivering a single, sophisticated architecture that transforms complex data into measurable impact.

What to expect from the new Plan A

  • Richer ESG Capabilities: Comprehensive reporting covering global reporting standards alongside best-in-class carbon accounting.
  • Stronger Supply-Chain Tools: Enhanced visibility and accountability across the board.
  • Industry-Specific Precision: Tailored tools built for the unique realities of your sector.
  • Global Ecosystem: Plan A is going global. Greatly expanded strengths across Asia and the Middle East, alongside our foundations in Europe and the Americas.
  • Science at Scale: Maintaining our scientific rigour, which we have had since our inception.

This milestone belongs to the extraordinary Plan A team. We have worked tirelessly since 2017 to shape this company, and I am deeply grateful for your resilience through the years and your unwavering support for our customers. Thank you to the Plan A leadership team for supporting me in this process, during which I even became a mother.

To our clients and partners: thank you for your continued trust. This move is a commitment to providing you with the most sophisticated regulatory tools in the world.

Finally, I want to reiterate my steadfast commitment to our vision. I remain at the helm as CEO of Plan A, continuing to lead our mission while supporting the broader Diginex group as we build this global powerhouse together.

The journey continues. No Plan B.

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